In an interview with CNBC, RIM CEO, Thorsten Heins, goes on record saying that RIM is investing around $1 billion dollars into the launch of BlackBerry 10, a third of their total cash position. We expect a campaign to rival that of Windows 8 which we’ve seen everywhere of late. The Chief Marketing Officer do have a solid marketing strategy and it will likely do a job that’s worth that money. Excited to see BlackBerry 10 around the corner?
With over more than 1 year into the making, over 7,500 devices made for developers, it is a manufacturing, promoting, development process like we have never seen before. Made clearly for us, the consumers, BlackBerry 10 is no doubt the lifeline for RIM.
So here’s an excerpt from the interview:
“You guys went from having 600 million cash at hand to 2.9 Billion dollars cash at hand. The expectation is that, that will be spent in large part on marketing. Can you give us us a sense of what that will look like in a quarter of two from now?” CNBC Correspondent to Thorsten Heins.
“We will be investing into the launch of BlackBerry 10. We will provide a very strong marketing and launch campaign together with our carrier partners, we look forward to building the product in the millions, which will require us to invest in inventory. So yes you will see the cash position going down in the Q4, Q1 period. However I do not expect that position to fall below a number of about 2 billion” Thorsten Heins
