Singapore, 22 August 2013 – Evernote, the company helping people to remember everything, announces plans to expand its footprint in Asia-Pacific, especially in Southeast Asia, where users have grown to more than two million. As a first step, Evernote is strategically partnering Singapore info-communications provider StarHub, to kick-start the discovery of new areas of growth between the two companies.
Through this collaboration, Evernote and StarHub will offer a complimentary one-year Evernote Premium subscription (valued at S$58) to all re-contracting and new StarHub Mobile post-paid customers. As an added benefit, these customers will enjoy a partner-exclusive feature, video notes, which allows them to shoot and upload videos quickly and easily, all within the Evernote app. The offer begins today and is valid till 21 August 2014. Eligible customers who are Evernote Premium users can make use of this offer to extend their subscription by an additional year.
Of Evernote’s existing 66 million users worldwide, over 400,000 are based in Singapore, making Singapore one of Evernote’s most successful markets in terms of market penetration. In Singapore, StarHub has a mobile customer base of 2.249 million in total.
“StarHub is one of most innovative telcos in the region, and we are thrilled to enter this partnership with them,” said Mr Ken Gullicksen, Chief Operating Officer, Evernote. “By giving subscribers the ability to ubiquitously capture, access, and discover everything that’s important to them, this partnership will chart the course for evolving mobile experiences for a new generation of consumers in Singapore. Southeast Asia is highly important for us, especially with the explosive growth in the online population here that has overtaken the rest of the world.”
“Recognising that tech-savvy consumers rely heavily on digital services to stay organised on-the-go, we are pleased to partner Evernote, offering our customers a powerful platform to easily maintain round-the-clock access to their memories. We believe this collaboration with Evernote will create many opportunities for us to bring greater value to our customers in innovative ways,” said Mr Stephen Lee, Head of i3 (Innovation, Investment, Incubation), StarHub. “In order to grow our business successfully, we will continue to forge strategic partnerships with market-leading companies, including innovative over-the-top players, which matter to us and our customers.”
Evernote users can take notes, clip websites, snap articles, create to-do lists and record audio across their mobile devices and computers. Evernote Premium users will enjoy a higher upload storage capacity, faster and more robust note search, offline availability of their notes and more note sharing options. Notably, they will have full access to the premium features in Evernote’s family of products, including Evernote Food, Evernote Hello, Skitch and Penultimate.
For more information, please visit www.starhub.com/evernote.
About Evernote
Evernote is helping the world remember everything by building innovative products and services that allow individuals to capture, find and interact with their memories. Evernote apps are available on all major computer, web, mobile, and tablet platforms. For more information, please visit: http://www.evernote.com.
About StarHub
StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services, such as IPTV for commercial entities.
Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Visit www.starhub.com for more information.
