Making its way to the SM Mall of Asia, the BlackBerry Mall Caravan was launched in the Philippines with a ribbon cutting event led by Kristian Salvo, Senior Business Manager for BlackBerry in the Philippines, and Patty Dimaano, Brand Manager for Ford Philippines. Hey wait, Ford is there too? Yes, you read it right, Ford was there because of the promotional contest they are running!

Those interested in being part of the BlackBerry Barkada can simply bring their working or non-working mobile phone to any BlackBerry Mall Caravan or participating store. The mobile phone meant to be traded in does not need to come with its box or original accessories, nor does it need to be covered under any warranty. On the spot, it will be evaluated for its fair market value then this will then be deducted from the cost of the new BlackBerry smartphone they wish to purchase at the store.

Depending on the model they choose, they can also enjoy additional privileges and save even more:

• Get the BlackBerry Q10 smartphone, the first BlackBerry 10 smartphone to feature a classic BlackBerry QWERTY keyboard, at PHP 31,990 less the trade-in value of the swapped mobile phone.
• Own the first all-touch smartphone to be powered by BlackBerry 10, the sleek BlackBerry Z10, at PHP 29,990 less PHP 2,000 and the trade-in value of the swapped mobile phone.
• Have the compact and sleek BlackBerry® CurveTM 9320 at PHP 8,990 less PHP 1,000 and the trade-in value of the swapped mobile phone.
• Enjoy the easy to use and affordable BlackBerry® CurveTM9220 at PHP 6,990 less PHP 1,000 and the trade-in value of the swapped mobile phone

All BlackBerry smartphones sold at BlackBerry stores, BlackBerry Mall Caravans and other participating stores come with a 24-month warranty.

Missed the Caravan? No worries, they will still be available on the following weekends at:

• August 17 to 18 at Festival Supermall
• August 24 to 25 at Glorietta 1
• August 30 to September 1 at Robinsons Place Manila

So what is Ford doing there?

Well, BlackBerry is offering you a chance to win the All-New Ford Focus when you Swap and Switch at the BlackBerry Stores at the SM Malls or the BlackBerry Mall Caravans until September 1!

If you stay in the Philippines, now is the best time to swap up for the brand new BlackBerry 10 devices!