Anyone will have to admit that until September, RIM has been taking a painful beating on the stock market, with stocks hitting a low of $6 (where i snagged up some!). Now, its over the $12 mark, and earlier last week Goldman Sachs gave them a piece of encouragement; BlackBerry 10, is the next generation platform on which we have our hopes pinned upon for survival, has a 30% chance of success. On the other hand, Morgan Stanley asked us to drop these stocks instead of picking them up, but would it be wise? I would doubt so.

Indeed, RIM is missing out on the holiday shopping madness by releasing BB10 in 2013. But of course, no one wants a half baked, half ready, rushed out device. Missing out on the shopping madness in 2012, but this meant we will catch the 2013 madness!

There are many reasons why RIM will have a successful comeback campaign but this are the 3 main reasons that RIM will have no control over.

1. BYOD and Security.
More companies and individuals will see the BYOD trend as a plus point because of convenience in the case of the former and the cost savings in the case of the latter. (Actually BYOD is not that cost effective for companies when it is all said and done, but never mind that for now).
It will just take one or two major mobile security breaches, though, for the pendulum to swing back the other way—where RIM will be waiting. Imagine all of your personal photos and information, messages are released publically online, all of the corporate deals, information and contracts as well as employee’s personal information all over the net. This would be a juicy era.

In the short term, breaches and privacy incidents driven by BYOD are going to start to take center stage, which is going to force enterprises to refocus their mobile business strategies to restrict BYOD and go back to relying more on corporate-issued and controlled devices–which BlackBerry has proven its ability to provide. -predicts Nick Cavalancia, VP of SpectorSoft.

2. Business Users are Still Up for Grabs.
Definitely, there are many examples of companies adopting Apple and Google‘s Android devices as mobile platforms. But
Rob Enderle of the Enderle Group argues that the business community is not married to either yet. For that reason, he says, the RIM 10 platform is looking to be well timed.

Joe Burger, founder and CTO of Labor Sync goes on further and argues that RIM’s chief rival in the BYOD wars, Apple, is losing its mojo.

Apple has missed the boat on a lot of innovation,” he says, citing the lack of near field communications in the iPhone 5, a camera that “still miles behind other smart phone cameras,” and limited storage capacity.
Basically, Apple is tacking on existing technologies to the same devices–which is a revision, not a revolution.

3. The Smartphone Industry is Still in Flux
In its most recent Worldwide Quarterly Mobile Phone Tracker, International Data Corporation (IDC) announced that Nokia had been replaced by Research In Motion as a Top 5 smartphone player. Nokia has Apple and Samsung to thank for its exit from the Top 5, as well as high-growth vendors like Huawei in China, where Nokia was the dominant player as recently as the third quarter of 2011, IDC said.

It is telling that RIM, with an older product portfolio and models was able to achieve its status as a top 5 smartphone seller. Also, its installed base, which topped 80 million active users during the quarter, provides further evidence of the company’s widespread presence globally, IDC noted. In short, the smartphone market is still relatively nascent, which means there’s room for multiple vendors and operating systems to flourish, it concluded.

Via Forbes