If you happened to visit the BlackBerry web storefront today, you saw that it now has a new name. It’s called BlackBerry World, previously known as BlackBerry App World. Over the next few weeks, BlackBerry customers will also see the new name on BlackBerry PlayBook, followed by BlackBerry smartphones. The BlackBerry World storefront seeks to offer a sleeker experience to allow customers to discover incredible apps to personalize their BlackBerry smartphone and PlayBook tablet.
Now, applications and games will have their own channels, and each one will offer a wide range of categories. Customers can scope out top lists, as well as new arrivals. And if they find a cool new app, they will also able to share it with their friends over BBM, Facebook and Twitter or simply tap their smartphones together and invite them to download it just like that.
With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, desktop or laptop computer, or BlackBerry PlayBook inspiration is at your fingertips.
Visit BlackBerry World and check it out today!