The BlackBerry Curve 9220 is now out in India, Indonesia and is a new line up in the low end “budget” smartphones. RIM calls it the easy to use and easy to own BlackBerry Smartphone for India. It is packing OS 7.1 along with its new dedicated BBM key.
‘Stop missing out’ with the sleek, stylish, and affordable BlackBerry Curve 9220
This is also the first BlackBerry to ship with a built in FM Radio which is being touted as a way to listen to the radio without a data plan or services. It offers up 7 hours of talk time and up to 28 hours of music playback or FM radio listening.
RIM is also throwing in some goodies in the form of free applications for the BlackBerry Curve 9220 for their India users:
As part of the launch in India, BlackBerry Curve 9220 customers can download a selection of apps from BlackBerry App World worth 2500 Rupees, for free(i). The offer is valid until June 30, 2012 and includes a wide range of apps that will roll out in a phased manner, including utilities, games and other apps. Pencil Camera, Photo Studio Pro, Horoscope Oracle – Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket are just a few of the popular apps that will be available through this promotional offer.
http://www.youtube.com/watch?v=ZBBIVK6G-cM
Also, to tag along with the launch of the new Curve 9220 in India, RIM also released a new commercial to focus on the new device in India. The style of this advertisement seems to be much different than the Be Bold campaign and gets right to the point of the device which is messaging.
As you can see, the approach of the advertisement now is directly to the point, hits a target demographic and focuses 100% on messaging. It ends with 4 focus points of OS 7.1, Social Apps, FM Radio and BBM.
Its this straight to the point advertising that RIM needs to stick to and nothing overly fancy.
Personally, however, this device does hold much promise if the price point dips even below the curve 9360, especially with its uniquely and relatively large battery size of 1450mAh and if it also packed a non-camera edition, its going to be a nice little party for us here in Singapore. With it rolling out in a few weeks together with our other new non-camera counterpart, could this help attract even more users?
RIM Introduces a New, Easy to Use and Easy to Own BlackBerry Smartphone for India
Sleek, stylish, affordable BlackBerry Curve 9220 puts Indians in control of their social life
India – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced its most affordable BlackBerry® 7 smartphone for customers in India. The new BlackBerry® Curve™ 9220 smartphone offers all the market-leading BlackBerry messaging and social-centric features that people love in India. Designed to be easy to use and easy to own, this compact and sleek smartphone provides many conveniences and applications to help keep users connected to the people and information that matter most to them. It also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.
“India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India,” said Carlo Chiarello, SVP, Smartphone Business at Research In Motion.
“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Sunil Dutt, Managing Director for India at RIM.
The BlackBerry Curve 9220 has everything a user needs to stay socially connected throughout the day. It even features a dedicated BBM™ key, bringing the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.
BlackBerry® 7.1 OS supports the full complement of BlackBerry services and the smartphone’s built in Wi-Fi® can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services.
The user experience with this compact and sleek smartphone is further enhanced with a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.
Free applications for download
As part of the launch in India, BlackBerry Curve 9220 customers can download a selection of apps from BlackBerry App World worth 2500 Rupees, for free*. The offer is valid until June 30, 2012 and includes a wide range of apps that will roll out in a phased manner, including utilities, games and other apps. Pencil Camera, Photo Studio Pro, Horoscope Oracle – Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket are just a few of the popular apps that will be available through this promotional offer.
The BlackBerry Curve 9220 will be available from April 19th for purchase from authorized retailers and distributors across India. It is expected to be available in other markets starting in the coming weeks. For more information please visit: http://in.blackberry.com/Curve
RIM Launches the New Easy to Use BlackBerry Curve 9220 Smartphone in Indonesia
‘Stop missing out’ with the sleek, stylish, and affordable BlackBerry Curve 9220
Jakarta, Indonesia – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of its most affordable BlackBerry 7 smartphone for customers in Indonesia – the BlackBerry® Curve™ 9220. Designed to be both easy to use and easy to own, this compact and sleek smartphone provides many features and apps that help users to ‘stop missing out’ and stay connected to the people and information that matter most throughout the day.
Hastings Singh, Managing Director, South Asia at RIM, said: “The new BlackBerry Curve 9220 is a great upgrade for current feature-phone users, providing an amazing mobile experience with all the unique social networking benefits that the BlackBerry solution has to offer. The new BlackBerry Curve 9220 even integrates a dedicated BBM key, a new feature that many customers in Indonesia have asked for.”
Singh added: “The BlackBerry Curve 9220 offers Indonesians unmatched messaging and social connectivity features at an affordable price.”
The new BlackBerry Curve 9220 smartphone also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.
The dedicated BBM™ key on the BlackBerry Curve 9220 brings the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included, as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.
Wtih BlackBerry® 7.1 OS, the BlackBerry Curve 9220 supports the full complement of BlackBerry services, and the smartphone’s built-in Wi-Fi® can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services.
The user experience with this compact and sleek smartphone is further enhanced with a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.
Beginning tomorrow (Wednesday, April 25, 2012), the BlackBerry Curve 9220 smartphone will be available for Rp. 1,999,000 from authorized partners PT. Teletama Artha Mandiri, PT. Selular Media Infotama and PT. Comtech Cellular.
For more information, please visit: http://id.blackberry.com/Curve or www.facebook.com/BlackBerryID
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