First BlackBerry ‘Built for Indonesia’ will be in stores from May 15th, 2014

JAKARTA, INDONESIA – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today introduced the new BlackBerry® Z3, Jakarta Edition at a launch event in Jakarta, Indonesia. The BlackBerry Z3, Jakarta Edition, will be available to customers from May 15, 2014. The device is expected to retail through authorized partners at a price of IDR 2,199,000.

The BlackBerry Z3, Jakarta Edition is built exclusively for Indonesia and provides BlackBerry users more ways to connect and share, with an experience built on reliable, secure communications. BlackBerry Z3, Jakarta Edition will keep Indonesian users better connected and more productive with a 5” display, long lasting battery and the best Bahasa typing experience on a touchscreen. A limited edition model featuring the inscription “Jakarta” on the back of the device will be available for a limited period, to commemorate the launch of the first BlackBerry smartphone built specifically for the Indonesia market.

BlackBerry Z3, Jakarta Edition users will also be able to enjoy content exclusive to Indonesia on their device, including a special set of BBM™ Stickers featuring local characters, The Punakawan, by Indonesian illustrator Susilo Saptoady. The Punakawan Stickers are available exclusively for BlackBerry Z3, Jakarta Edition users and are free for a limited time. In addition, BlackBerry Z3 users will be able to join local BBM Channels and get more updates from their favorite brands, communities and opinion leaders.

In Jakarta, Indonesia to launch BlackBerry Z3, Jakarta Edition, John Chen, Executive Chairman and CEO, BlackBerry, said: “BlackBerry has changed the way millions of people around the world stay connected. From conception to delivery, the BlackBerry Z3, Jakarta Edition was designed specifically with our Indonesian customers in mind. This device gives users more ways to connect, share and communicate, providing the best tool for secure, reliable communications and collaboration with friends, family and co-workers. Priced affordably, the BlackBerry Z3, Jakarta Edition will extend the full capabilities of the BlackBerry 10 Operating System version 10.2.1 experience for a new generation of customers in Indonesia.”

The new BlackBerry Z3, Jakarta Edition will be available at all BlackBerry Lifestyle stores in Indonesia as well as authorized partners for BlackBerry Z3, PT. Teletama Artha Mandiri (TAM) and PT. Mitra Telekomunikasi Selular (MTS).