Many applications, are similar, in their nature. So what attracts users to one application over the other application? In the first part of the consumer’s consideration, we take a look at the first 3 reasons.
7 in 10 or 70% of the consumers will judge and take logos seriously in their considerations. Hence, a well designed logo that is explanatory for your application is important for the first impression.
- App’s Rating
8 in 10 or 80% of the consumers look at the Application’s star rating before purchasing or downloading. By a rule of thumb, anything above 3.8 out of 5 stars is attractive.
6 in 10 or 60% of the consumers considers an application based on its name as well. A catchy name helps to attract customers to your application once the 2 above have already been considered.
So what are the other judgmental cues?
We will take a look at it in the next installment!