The BlackBerry Curve 9220 is now out in India, Indonesia and is a new line up in the low end “budget” smartphones. RIM calls it the easy to use and easy to own BlackBerry Smartphone for India. It is packing OS 7.1 along with its new dedicated BBM key.
‘Stop missing out’ with the sleek, stylish, and affordable BlackBerry Curve 9220
This is also the first BlackBerry to ship with a built in FM Radio which is being touted as a way to listen to the radio without a data plan or services. It offers up 7 hours of talk time and up to 28 hours of music playback or FM radio listening.
RIM is also throwing in some goodies in the form of free applications for the BlackBerry Curve 9220 for their India users:
As part of the launch in India, BlackBerry Curve 9220 customers can download a selection of apps from BlackBerry App World worth 2500 Rupees, for free(i). The offer is valid until June 30, 2012 and includes a wide range of apps that will roll out in a phased manner, including utilities, games and other apps. Pencil Camera, Photo Studio Pro, Horoscope Oracle – Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket are just a few of the popular apps that will be available through this promotional offer.
Also, to tag along with the launch of the new Curve 9220 in India, RIM also released a new commercial to focus on the new device in India. The style of this advertisement seems to be much different than the Be Bold campaign and gets right to the point of the device which is messaging.
As you can see, the approach of the advertisement now is directly to the point, hits a target demographic and focuses 100% on messaging. It ends with 4 focus points of OS 7.1, Social Apps, FM Radio and BBM.
Its this straight to the point advertising that RIM needs to stick to and nothing overly fancy.
Personally, however, this device does hold much promise if the price point dips even below the curve 9360, especially with its uniquely and relatively large battery size of 1450mAh and if it also packed a non-camera edition, its going to be a nice little party for us here in Singapore. With it rolling out in a few weeks together with our other new non-camera counterpart, could this help attract even more users?